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Awarded "Best Bang For Your Buck" in The New JerseyMonthly Reader's Choice Award for the 36th time!

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OUR STORYLong known as the The New Brunswick Habit, Flagship restaurant is located on the corner of Albany Street Route 27 and George Street in the heart of the city's corporate and theater districts, and the Rutgers University campus. The warm, comfortable atmosphere is perfect for a casual lunch, an intimate dinner, a festive family Sunday Brunch or a worry free corporate affair. Semi-private areas accommodate business functions that require a private or quieter area. We also offer outdoor seating in a beautiful garden setting (Seasonal).

"Since the beginning, our vision has been simple: create a place in the heart of New Brunswick where everyone feels welcome — whether it’s students grabbing lunch, families gathering for Sunday brunch, or professionals unwinding after a long day. We’ve always believed that great food, warm hospitality, and a comfortable atmosphere are the habits worth keeping.”

Mark Jakuboski
Owner & Founder

Hillsborough

Our Hillsborough restaurant offers a warm, inviting atmosphere where casual comfort meets timeless charm. Whether you’re here for a quick lunch, a family get-together, or an intimate dinner, you’ll always feel right at home.

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New Brunswick

Set in the heart of New Brunswick, our restaurant offers the perfect backdrop for business lunches, catching up with friends, or simply unwinding after a long day. The welcoming atmosphere makes every meal as enjoyable as the company you share it with.

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Locations

New Brunswick

(732) 846-6153
106 Albany St, New Brunswick, NJ 08901

Hillsborough

(908) 904-9731
284 Route 206 Hillsborough NJ 08844

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